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this?). You cant write your ads once at the beginning and then never touch them. For a new campaign, plan to review and tweak your ads every day. When you have many goals, you need many ad groups in your campaign. If visitors need to navigate anywhere other than your checkout pagesomethings wrong. Google may suggest splitting up ad groups to form more targeting groupings of keywords, or suggest new keywords you hadnt thought of before.

Experimenting with ad copy is paramount to the success of your campaign. Step iii: Choose a Bid Strategy The bidding strategy you choose depends on your original campaign goal. For example, lets say youre trying to drive sales to your mobile accessories store. Your goal is to increase sales, but you can do this in many ways if you have several products.

Heres an example from DecalGirl. Aim to create 3-5 ads for each of your keyword groups and test out different ads to find out which ones perform the best. Accessory Compatibility, kindle E-Reader, avg. This ad from Amazon highlights a key feature right in the headline: it charges four times faster. Ad Group 1: Chargers, landing Page: m/ chargers Keywords: phone chargers, iPhone chargers, iPhone 7 chargers, Android chargers, Apple chargers, lightning chargers, wireless chargers, USB phone charger, etc Ad Group 2: iPhone Cases Landing Page: m/ iphone-cases Keywords: iPhone case, shockproof iPhone case, flower iPhone. Targeting your ads to certain areas bon ton coupon booklet means users located in those regions will see your ads. What is the average order value youre getting from that conversion? The contest page is super simple and focuses on this one contest. Step ii: Target Locations Next up, choose your locations. Keep in mind, though, AdWords will show you recommendations to increase conversions depending on the type of goal you choose. For example, if you want to target people in the United States and Canada, add them. Set Your Budget, you wouldnt launch any other marketing initiative without a budget in mind, right?


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